Campaign Ideas & Materials

Brand Ambassador Program by FirstLienHELOC.com

Campaign Launching Overview

Launching your Ambassador Campaigns is an exciting milestone to achieve. To help you on your creative journey, we’ve decided to collect some materials and marketing information that might aid you in running more successful and performative campaigns.

Value Propositions & Messaging

While a 1st Lien HELOC and Velocity Banking have plenty of benefits, we’ve found that most people are receptive to the following types of messaging:

  • Faster Home Pay Down
  • Save on Interest Costs
  • Why Loan Term is more important than Interest Rate (APR)
  • Home Hacking 

It’s important that in your messaging, you prepare for objections over Interest Rates. You’ll want to communicate that a 1st Lien HELOC doesn’t calculate interest rate the same way as an amortized mortgage, and that this loan product may take time to understand (and is where you can help them).

People are attracted to financial flexability, cost savings, debt freedom, and even home improvements and easy equity access. Those parts are relatively easy to creative materials for (see below), but again, the quality of user is dependent on one who understands how and why this works, and they are looking to make this work for them.

Brand Assets

Looking to promote FirstLienHELOC.com directly and need brand assets? 

Running Ads on Facebook

Looking to run advertising or promotional content on Facebook’s network? 

For housing related campaigns, Facebook requires more generalized targeting that it considers “non-discriminatory”, so you’ll likely want to use pre-configured audience lists or look alike audiences. 

 

Creative Samples & Inspiration

If you saw an ad for a calculator that could show you how to save $100,00.. would you pay attention to it?

1st Lien HELOC Calculator

Compare your mortgage vs. our 1st Lien HELOC calculator and see if you can save over $100,000!

Learn about the All-In-One Mortgage that smart homeowners are using to pay off their home in 5-7 years

Financial Swiss Army Knife? Say Less.

Explore the benefits of refinancing to a 1st Lien HELOC.

What if you could refi into a loan that you paid off in 1/2 the time, and saved 6 figures in interest payments on? 

What Banks Don't Want You To Know...

Explore how a new home loan product is changing the way American’s buy homes.

If you saw an ad for a calculator that could show you how to save $100,00.. would you pay attention to it?

1st Lien HELOC Calculator

Compare your mortgage vs. our 1st Lien HELOC calculator and see if you can save over $100,000!

Learn about the All-In-One Mortgage that smart homeowners are using to pay off their home in 5-7 years

Mortgage vs 1st Lien HELOC

Explore the benefits of refinancing to a 1st Lien HELOC.

What if you could refi into a loan that you paid off in 1/2 the time, and saved 6 figures in interest payments on? 

What Banks Don't Want You To Know...

Explore how a new home loan product is changing the way American’s buy homes.

Using Facebook Lead Gen Forms to Directly Send Users To Our Direct To Consumer Automations

Planning on using Facebook’s built in and high converting lead generation form? Using your tracking information, you can get direct credit for your leads, and funnel them straight into our lender matching funnel 

We recommend using the following fields for your form:

  • Name
  • Phone (required)
  • Email (required)
  • Do you own a home?
  • Do you want to pay off your home faster?

Send us referrals via webhook?

Easily send us campaign users straight from your campaign by automating the lead sending to our webhook below.

Ensure that your webhook sending is POST-ing (and check out a tool like Zapier.com to integrate FB Ads and Post to a Webhook)

				
					webhook:
				
			

sample facebook lead form

Groups & Coaching Programs

Looking to run advertising or promotional content on Facebook’s network? Or maybe have a private group of members and followers that subscribe to your content.

How to Pitch This To Your Group

If you run any sort of online community, via Facebook, Webinar, Emails, Discord, or similar, you’re likely already familiar with common methods for contentn production and content moderation. If you’re looking to introduce this concept to your group – we recommend the following points:

  1. Tease 3-5 posts 3-4 weeks prior to information release
  2. Sell the idea that a new type of loan can allow them to pay off their home in 5-7 years, and simplify their financial life
  3. Explore common use cases (see our use cases pages)
  4. Provide a low-level offer (like a webinar educational format to attend), then a higher level offer to sell into.

 

We’ve seen these points work fairly well for our brand Ambassadors and community managers, helping driving high quality users to our platform and earning rewards for it.

Marketing Group Scripts – Coming Soon

Creating Organic Content

If you’re heavy into creating video or organic content, then you’ll likely be the focal point of the concepts that you discuss in your video. We recommend, in these scenarios, following some popular youtube themes like:

  1. What BANKS don’t want you to know about
  2. This HACK to pay off your home in 5-7 years
  3. How to MAXIMIZE Your Cashflow with a 1st Lien HELOC
  4. 1st Lien HELOC vs. Mortgage

In your videos, and to make yourself look like an authority figure on this subject matter, we recommend mentioning that not a lot of people online know about this trick yet, and how the math behind this “interest hack” doesn’t make sense from a traditional mortgage and APR stand point.